About The Show
A Program Rooted in DE&I with a 100% Black-owned Supply Chain

2020 was a turning point, as we were faced with a convergence of health and social crises, heightened by a nationwide racial reckoning. The demand for a more equitable society continues to be at the forefront of cultural conversations to this day, with Americans calling for investment into diversity, equity, and inclusion. 

We sought to create a collaborative way for brands to equitably engage with and invest in the Black community across the country, by developing a program that drove equity and impact through intentional storytelling.

More Than That with Gia Peppers is our radio show and TV series with a 100% Black-owned supply chain. The radio series is produced by OneX, Urban One’s content studio, and is distributed across 106 Black-owned radio stations. We have launched three successful seasons from 2021 - 2023 and have run a total of 32 episodes.

Building on the success of the radio show, More Than That with Gia Peppers is expanding to video with a four-part limited broadcast series. Conceived by dentsu and produced by G|FACTOR FILMS—a Black-owned production company—the series will air weekly on Tuesdays at 8pm ET live on Revolt, premiering September 19th.

A majority of the creative team for the radio and TV series is made up of BIPOC individuals and +80% of per episode investment goes directly to Black-owned partners. The radio and TV series combined resulted in $14MM invested into Black-owned partners. More Than That elevates conversations impacting Black America, explores a wide range of topics that inspire and engage diverse communities and ultimately develops solutions towards a better future.

This radio series has seen resounding success, detailed below:

  • Across S1-S3 + S1 of TV, $14MM invested into Black-owned partners
  • Sponsored messages outperformed 95% of radio norms
  • Over 1Billion impressions delivered
  • 33 point lift in brand consideration
  • 46 point lift in brand respects my community and culture and stands up for DE&I
  • Won Adweek's Best DE&I Podcast in 2022
Our Awards
Ad Week 2022 Award
2023 Best Place to Work for Disability Inclusion
The Telly Awards
2021 Creative Media Award
2023 Radio Mercury Award
Digiday Content Marketing Awards