Designing for People
Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.
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Product/Service Launch Gold & best in Show Winner for 2022 MMA Smarties North America Awards
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2023 AdWeek Media Plan of the Year Award Winner
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Live Streaming Category Shorty Awards Gold Honoree
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OMMA Awards shortlisted
Featured Work
Our Insights
The Gen Z Effect: Shaping the Year of Impact
This special edition dives headfirst into the media landscape as seen through the lens of Gen Z, building on the insights from our 2025 Media Trends report, The Year of Impact. With nine incisive articles, including contributions from dentsu's own Gen Z experts who are not only shaping campaigns for their generation but are part of it, and consumers from Imogen Insights, a Gen Z focused qualitative insights company, we've brought together a rich mix of perspectives.
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CPG Marketing at the Algorithmic Crossroads
Carat has been a pioneer in the media industry for 60 years, helping the world's most iconic CPG brands to grow. At every inflection point in the media landscape, we backed the craft of communications planning to make a transformative impact on brands' top and bottom lines. As media changes again, Carat leads CPG brands into the Algorithmic Era.
The Human Element | A Carat Podcast
Exploring how insight and humanity impact modern marketing to build stronger brands.
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